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OPINION

Saturday, March 10, 2007

Expanding The Scope Of Indy Film

We’ve been doing a lot of research and experiments around here this past week, and we feel that we’re on to something. Many of you feel the same way, too, as reader response has been phenomenal. This web site has taken on a life of its own, and in the last few months the success it has seen has exceeded our plans. We have not been disappointed at all, and our efforts have been worth it. Our closest competition has not only been late to the game, but their efforts haven’t even begun to approach what we have done even after we launched first and they had a good chance to learn from us and improve upon what they were doing. Not that, in retrospect, there is much that can be done to improve on what we’ve put together.
This market dominance only begins here. It will continue, spreading into other markets as our allies and business partners begin to go to work. You can expect an entirely new standard for film festivals, and the filmmaking business in general, soon.
Don’t take my opinion as overt cockiness or tactless pride, however. It’s really not. I could list a lot that can be done to improve this site and what we do, and believe me when I say that we are hard at work on those improvements. It’s just that our competition remains ignorant of the potential, and they haven’t even made us walk for our dinner, yet. Here’s to future smart competition that we can respect; competition that will inspire us to work harder and to achieve more. We look forward to the challenges that will surely come as more people wake up and learn what we have learned.
Achieving more. That is what this opinion post is really about. It is about the start of a journey, of a revolution, with potential that we are still trying to get a grasp on. What is beginning here is going to change many things, especially in the Tampa Bay indy film community. What filmmakers think of what they do, and their ideas of what a film should be, will be challenged along the way. The very definition of filmmaking, indy film, and what they will expect from films will change, too, as will the expectations of their target audiences. Those who choose to remain ignorant and arrogant, those who refuse to change, will not thrive, or possibly even survive. Many of the perceived leaders in film today will either be rendered insignificant or driven out of the market altogether in the near future, especially since many of these so-called professionals have hidden agendas and secretly attempt to undermine the progress that they publicly champion. Those who lack talent and feel that they have to rip off other filmmakers will not be around either, as their unethical efforts will backfire. I say good. These parasites are not good for any professional community, and we need to put them in the past where they belong. They shall not inherit the future, as they will reap what they have sown. We intend to help others put them in their place, too.
While I cannot go into specifics of what is changing or what we are working on, I simply don’t have to. It is going to happen, and we have nothing at all to prove to anyone. We can do this either with or without the help of the main players, as we have the support and the help of many professionals; professionals who are either working discretely behind the scenes or are preparing to enter the market soon. Simply watch, learn, and take it all in as it happens around you. It will happen. Go with it, and you’ll be alright.
From what we’ve seen from Tampa Bay filmmakers, many of them are simply disappointing us. Most are too wrapped up in what they are doing instead of raising their heads every now and then to take a good look around and not only see what they should be doing, but where they are really going. Don’t take my word for it, though. Don’t react to what others are doing simply because you don’t really know who you are, what you have to say, and what you are doing. You have to find your own voice and your own direction. That is the only way that you will either find success or learn another thing that may not work so that you can try again. In the end, you can trust yourself the most, because you are the most dependable resource that you have. You only get out of something what you invest into it, and you will only succeed once you figure out what it is that you need to do and simply do it.
I will say that this site is going places that we couldn’t even imagine just a few weeks ago. Look at mainstream publications such as Wired (The December 2006 issue comes to mind) and Time. Listen to the buzz around you. See what they have to say about what’s going on. Look into it. See where trends are going and what your target audience is responding to. Do your research. You’ll get it. Now, see what you can do to apply what you have learned to what you do. I guarantee your eyes will be opened and it will revolution your way of life as well as your purpose.
We used to think, for example, that our online film festival would be good competition against the film festival events out there. We now know that it can be so much more than that, and it will be. You wouldn’t believe what is coming in the next few weeks and months.
Think that your big break will come with the release of that feature film that you have been working so hard to finish? You may want to reconsider. Creativity, production flexibility, and increased production is the future. Think those permits are important today? They may not be so important tomorrow.
Indy film and what we do here is forever changed. This site is about to go in directions that will surprise and delight many of you. The scope will expand to match, and exceed, the potential that we discover more of every day.
A revolution begins now. Don’t get left behind. Sadly, many of you will find yourself in the past while the indy film industry and communities progress without you.

Lauren Moss
Editor
Tampa Bay Film

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