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OPINION
Monday,
January 15, 2007
Alternative
Film Making
A good friend of
mine, author Rachel Eaglin, once assisted me with one of my first screenplays
and introduced me to some really great ideas in the creation and the
formatting of scripts. One thing that I learned from her, and it is
something which has influenced much of my work now, is that the supposed
limitations of structure actually frees the creative process.
It’s true. Limitations, whether real or perceived, can actually
inspire creativity and alternative ways of accomplishing what we set
out to do, and it often surprises us when we are able to do things that
we would have never believed were possible. We also tend to surprise
those who think that what we are doing is misguided and that it cannot
possibly work. I’ll be the first one to tell you that there is
more than one way to do what you want, and what you need, to do.
I remember all of the times in college and when working with local professional
productions here in Tampa Bay, back in the early 1990's, when a lack
of technology was the supposed limitation. Many film makers shot on
film stock, and even more invested in 3/4 inch video, Amiga workstations
with video toasters, and used programs such as scala to create keys.
I miss the days when you had to go to classes to become certified, where
you cut your teeth on live television productions and working on independent
films done with primitive video equipment. Some of my fondest memories
were climbing up ladders to safety-wire and configure studio lights,
taking direction as a cameraman, floor directing with a team of cameramen,
technical directing, writing, editing, and working with sound. I remember
all of the classes that you had to take back then, and all of the intern
work done at television studios and the efforts of film makers and entertainment
enthusiasts. Back in college, public access was the only cost-effective
way to get your message out there, and the station had more of its share
of politics and strict rules that seemed to limit the efforts of creative
types rather than assist them. Despite all of this, film making was
alive and well. Ironically, despite these limitations, there was widespread
creative experimentation and some downright respectable work, even with
the efforts of the indy film community often being panned by the critics
and the press. What I find both amusing and tragic was that much of
the work done back in the day was better than what is being done now,
and there is absolutely no reason for it to be this way.
The future is finally here. These are the days of web sites, of powerful
software tools such as flash, of Youtube and Myspace. These are the
days of professional video editing solutions at low prices and high
definition video cameras. These are the days where just about anyone
can get involved in film making regardless of their limited resources
and professional training, and while this has unlimited potential for
professionals, this is possibly the reason for the large decline of
the quality of the work that we are seeing now.
I can draw up many parallels between the film making and the photography
communities. Both professionals used to have a high cost of entry and
certain professional skills and dedication were needed. It cost a bit
and was more difficult to do what you wanted to do in the old days.
In many ways, this was a good thing, as the professions were mostly
limited to those who were serious about what they were doing and those
who didn’t have what it took mostly washed out of the program.
Today, it is different. Technology has opened up these industries to
the masses, and many of these people don’t have to pay their dues
or make any kind of investment into what they are doing. As a result,
the voices of the professionals are often lost in the crowd of loud
amateurs, and the majority of the work that most see is less than professional.
It doesn’t have to be this way.
While some may say that the flood of amateurs is making the professionals
look bad, I submit that all of this mediocre work can actually make
the professionals look better. As a photographer, I should have problems
competing with all of the people out there running around with high
quality consumer cameras claiming to be professional photographers.
I don’t, however, and still make a great deal of money doing what
I have been doing professionally for years. The reason? Well, there
are actually several. Obvious quality aside, one advantage of genuine
professionals is that they continually invest in their profession and
market themselves as professionals with references, a solid portfolio,
and actions that back up their professionalism. You only get out of
something what you put into it. Sure, it doesn’t take much for
someone to pick up a camera and snap off a few decent pictures. The
big picture, however, is something more. Do they know what to do with
the pictures after they take them? Do they know the technical aspects
of what they are doing? Do they know other skills which will enhance
what they are doing? Also, do they know how to market and sell themselves
as a professional? It is one thing to be able to take decent pictures
and find people who don’t want to pay for them, it is quite another
to sell pictures when all that you do is work for free. What is free,
anyway? If a person is not making a living doing what they do and they
don’t make any money doing it, surely one has to ask what they
get out of it. No matter what you do, there is always underlying motivation,
and in most cases where a deal looks too good to be true, the motivation
can be misrepresented and not in the best interest of the people who
are targeted for those services. You also have perceived value. Not
only are the services which are offered for free questionable, but the
fact that they are done for free undermines any perception of value.
Could you truly respect something which is given to you, or do you respect
what you work for and invest in? The irony in this situation is that
it is often harder to give away a service than to sell it outright because
of perceived value. As a professional, I realize that if you do anything,
it is worth doing well. If it is worth doing well, then you deserve
to be compensated for it. Show me someone running around doing so-called
professional services for free or for charity all of the time, and I
will show you someone who either isn’t being honest about their
intentions and motivation, doesn’t know what in the hell they
are doing, or maybe a little of both. Are these people of any benefit
to anyone with what they claim to be doing? I think not. On the flip
side, it’s not all black and white, either. Sometimes, a professional
needs to collaborate with other professionals and they might need to
do projects with little or no pay to invest in their career and the
industry. It is all about weighing out the investment with the return.
That is fine, as long as it is kept in perspective and that is not all
that they are doing. If you make money with a career as a professional,
by all means you have earned the right to collaborate or invest. If
all that you do is free, however, you really need to re-evaluate what
it means to be a professional and what your career is really all about.
This is why I question people who seem to be trying too hard to be philanthropists
and seem to go out of their way to do challenging projects at no charge
or they announce to the world that all of their proceeds are going toward
charity. A little of that is great for business, but a lot of that may
point to poor business skills or downright deceptive practices, and
none of that is good for anyone to get involved with. If you don’t
make any money doing what you do, you’re not able to put your
all into what you are doing, and ultimately something will have to give
and you will not be able to continue.
It is often said that the actions of people can reflect upon others
in their profession. This is often not the case in reality, however.
How can a market flooded with amateurs make professionals look better?
Simply by the professionals having a professional voice through networking
and marketing. These days, those with the best portfolio of work, the
best skills, and the best ideas are those with the advantage. Don’t
ever forget that.
I am sure that most will point to the flooded industries and bring up
the disadvantages to poor public perception of these industries. I point
at advantages and opportunity, especially when an effort is made to
educate the public. Many of the same things which are supposedly ruining
industries can, in professional hands, be used to unlimited advantage.
This is the dream, and more film makers are beginning to wake up and
realize that. We have inexpensive ways to make films, market those films,
and to promote ourselves. With reduced costs, we are free to experiment
and create. It’s just too bad that many aren’t doing this
yet. This, of course, will change.
A lot of the old ways of doing things in the film industry are simply
outdated. It used to be that a film maker had to write a script, get
investors, obtain equipment, hire a production crew, cast the roles,
rehearse, shoot their film, edit and score it, package it, send it out
to film festivals, get their film discovered by a buyer, and then close
the deal to do anything in this industry. With over 6,000 independent
films made every year (and possibly many times more than that by now),
this process is not only difficult, but it is a long shot to obtain
any return on their, or rather their investors, investment. Those who
limit themselves with this process most likely will not make it regardless
of the quality and the talent going into their films.
Trust me on this. When I attempted to do my first major film project,
I tried to do it by the book. The end result is that the attempt failed,
and it was a bittersweet experience in that it had a good measure of
misery intermixed in some lessons that were learned along the way. I
have learned in the past four years since, and now know that there are
better ways of doing what you are meant to do. With the Tampa Bay Film
site, we will all be sharing what we have learned over the years and
you will all have the advantage of learning from our successes and our
failures. You will also learn that you can make your own rules, create
your own opportunities, and increase the odds of becoming a successful
film maker regardless of what everyone else is doing.
I remember back in 2002 when I was in a Reverence pre-production
meeting in Northdale with a contracted production team headed by a gentleman
by the name of Edwin. The independent film was almost completely cast
by that point after several long auditions, the script was just about
done, and we were ready to start filming. Just before rehearsals were
supposed to begin and the final actors were cast, however, something
went wrong. What were the issues? Well, for starters, Reverence
was a TWO HOUR feature film which would have taken a lot of time and
resources to do despite the effort that was put into it being low cost.
Edwin and his team balked at the extra equipment and hard drive storage
which was needed, and the breaking point came when I brought up a then-unheard
of plan to self-publish the film as a purchased download if we couldn’t
land a buyer or a distributor. There were concerns about piracy and
other issues, and the result was that the team abandoned the project.
While I believe that the download issue was a scapegoat covering the
real issues of the general lack of the equipment needed, I don’t
really have to point out that, five years later, in this age of broadband
access and video IPod downloads being mainstream, that the download
plan was correct, if not a little ahead of its time, and will become
even more relevant as time goes on.
There are concrete business paradigms that have been proven to work.
There are professional alternatives to what professionals have been
led to believe is the only way to do this business. We will reveal this
to the independent film community on this site in due time. We must
address what needs to be taken care of first, however. We must first
teach others how to walk all over again, of how important it is to put
quality ingredients and time into any creative effort, and how they
can do quality, entertaining films on little to no budgets.
Sure, I have issues and concerns with independent film here in Tampa
Bay. As an example, I’ll point out that very few indy film makers
realize that good lighting is important. Many seem to forget to budget
lighting altogether, and if they do use it they don’t use it well.
This leads to the infamous home-grown Tampa Bay indy film/ video camcorder
look, and it is one of the marks of death that will handicap any film
even if the rest of it is done well. After spending thousands on professional
cameras and editing stations, there is simply no excuse to skimp on
lighting, especially since it can be done inexpensively if you know
how. This is only one of many areas where we will be helping indy film
makers. While on the subject of lighting, I should point out that a
few independent films that I have seen have done lighting well, but
there are not many of them that do. Of those that have good lighting,
I would have to say that Paul and Pete Guzzo and their film series The
Ghosts Of Ybor have excellent lighting, at least from what I could
see from the trailers. Those look good, and we need more of the same.
We then go onto the subject of film festivals, which much of the Tampa
Bay Film site is optimized to address. We have an online film festival
which will serve a larger purpose as time goes on and we reveal more.
For now, however, this online film festival is far more convenient than
any other local film festival event, and it should give even the large
events much-needed competition. Tampa film festivals, it should be pointed
out, should have a little competition, however, as many of them have
lost sight on what the point of having a film festival is all about.
What is the point? That’s something that well be addressed in
due time, as changes are coming to the Tampa Bay independent film community
and everyone will benefit from those changes.
Tampa Bay Film will lead the way to exploring alternative film making
and the possibilities of what is coming. I can’t wait, and neither
can you.
C.
A. Passinault
Executive Producer
Passinault Entertainment Group
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UPDATED
03/03/07
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